"I realized then that I had to help create demand for organic cotton clothing. I want people to appreciate that organic cotton can look and feel as good as conventional cotton but the difference to cotton farmers and their families is huge.
I'm hoping organic cotton clothing will catch on for all the right reasons.
The difference is ethical. By choosing organic cotton t-shirts you'll feel how soft, stylish and luxurious they are. More importantly, you'll help change thousands of lives for the better."