For Rose and Munns, who founded their brand in 2007, getting dressed is also a means of survival - A way to control what you can. Pieces from the collection reflect an animal's gift of blending into their environment to survive. “The tank and skirt are both light on the front like a shark’s belly", states Rose, "and the back is darker like a shark’s back. Clothing is not meant to be safe, and this collection does not rely on a safety net."
Rose and Munns' plan is to stay afloat in the cut-through fashion world.